Zealandia

The Zealandia rebrand focused on creating a more engaging, user-friendly, and visually cohesive digital presence that better reflects the sanctuary’s mission of conservation and education. Through user research, we identified issues with cluttered layouts and difficult navigation, which informed a redesign centered on clarity, accessibility, and storytelling. By developing personas, wireframes, and a refreshed brand essence, we shaped a website experience that is modern, inclusive, and inspiring and encouraging both first-time visitors and returning audiences to connect more deeply with Zealandia.