Launch Media Copy

Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography
Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

This concept explores what ‘belonging’ means to different communities and how people experience the same space in different ways. Through spatial typography, individuals from minority groups are invited to share how they feel about specific Wellington locations. These insights help identify areas that can be improved to create more inclusive and welcoming spaces. Ultimately, the project reflects on how Pōneke can better support and connect the diverse communities that inhabit it.

project type

Structural | Social Engagement

year

2024

my role

Designer

client

Massey University

Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Drink can mockup showcasing modern black and white coffee packaging design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background
Top view of coffee can mockup with bold black typography on white background